Metro reported that experts fear Volvo will lose its reputation if bought by the Chinese company Geely. It seems that Geely makes cars for bönder.

But what cars to bönder in Sweden drive? Precis...a styled Volvo 740. It sounds like Geely have done their research.

My question is what reputation do they want Volvo to have? In Canada we saw Volvo as a luxury line equal with Audi or Mercedes. But here Volvo is the first choice for families. No matter who buys Volvo, they are already having an identity crisis depending on the market.